Privacy Policy

1. Legal Disclaimer

Please Note: The information provided in this document is for informational purposes to help outline a standard privacy framework for an e-commerce store operating via Wix and Printful. It is designed to align with major privacy frameworks including the California Consumer Privacy Act (CCPA/CPRA) and US Federal Trade Commission (FTC) guidelines. However, this does not constitute formal legal advice. Privacy laws change frequently and vary by jurisdiction; we highly recommend having a legal professional review your finalized document to ensure absolute compliance with your specific business operations.

2. Privacy Policy & Data Collection (The Basics)

ByRD Wear operates on the Wix Premium e-commerce platform and uses Printful for automated dropshipping fulfillment. When you interact with our store, your data is processed through these trusted third-party networks to ensure a seamless shopping experience.

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What Information We Collect

• Personal Identifiers: Name, billing address, shipping address, email address, and phone number.

• Payment Details: Credit card information or alternative payment methods (processed securely via Wix-approved gateways; ByRD Wear never directly stores your full financial data).

• Technical & Usage Data: IP address, browser type, cookies, and interaction data collected automatically by the Wix platform for site optimization and security.

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How We Use and Share Your Information

We operate under a strict "need-to-know" basis to fulfill our royal duties to you:

• Wix (Our Host): Houses our website and database. They provide the secure e-commerce framework that protects your data during checkout.

• Printful (Our Fulfillment Partner): We securely pass your name, shipping address, and item details to Printful so they can manufacture and ship your custom apparel.

• Legal Obligations: We may disclose your information if required by US Federal or State law, or to protect our brand against fraud and security vulnerabilities.

3. Consumer Rights, US/CA Law Compliance & Timeframes

We fully support federal and state-level consumer privacy protections, including the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) and the Children’s Online Privacy Protection Act (COPPA) (our site is not intended for children under 13).

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Under California and US Federal frameworks, you have specific rights regarding your data. Below is how ByRD Wear manages these rights and our data retention periods:

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Consumer Right / Data Type: Right to Know / Access

Applicable Timeframe: Within 45 Days

Description & Action: California residents can request a comprehensive report of the personal data we have collected, used, or shared over the past 12 months.

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Consumer Right / Data Type: Right to Delete

Applicable Timeframe: Within 45 Days

Description & Action: You may request that we delete your personal information from our Wix database and Printful histories (excluding data we are legally required to keep).

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Consumer Right / Data Type: Right to Opt-Out of Sale/Sharing

Applicable Timeframe: Immediate

Description & Action: ByRD Wear does not sell your personal data. You can opt out of targeted marketing cookies at any time via our Wix cookie banner.

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Consumer Right / Data Type: Order & Transaction Data Retention

Applicable Timeframe: 7 Years

Description & Action: We retain standard financial transaction records for up to 7 years to comply with US Federal tax laws and IRS auditing requirements.

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Consumer Right / Data Type: Account Data Retention

Applicable Timeframe: Until Requested

Description & Action: Active customer account profiles created on our Wix site remain active until you manually delete your account or request its removal.

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How to Exercise Your Rights

Description & Action: To submit a data access, correction, or deletion request, please contact us directly through our website's contact form or via the official email address linked to your Wix account. We will verify your identity before processing any sensitive data requests.